We are a small yet highly dedicated team with a lifetime of experience in cycling, media, and an unprecedented passion at making the right mark where it matters most. We believe there are millions of people out there with a hidden cyclist inside them. Our goal is to help them find it.
We produce beautifully crafted content for cycling brands, create unique cycling challenges to engage with consumers, develop products, educate audiences and most of all inspire riders to do more of what they love.
We represent for some of the biggest cycling brands in the world such as Cannondale, acting as a global ambassador and producing video content to bring their Professional Cycling Team to life, with the French firm Mavic whereby Mike undertook a pioneering 1000km ride across the Dolomites, Eastern Alps and Swiss Alps and, most recently, with the creation of a new online resource called The Col Collective that’s dedicated to helping inspire and educate cyclists to reach the summit of the greatest mountain passes in the world.
We also create editorial features for cycling and fitness publications from all over the globe and take an active role in social media engagements on behalf of our clients.
With long-term relationships and an extensive network of global contacts we are connected to the most creative minds to deliver you the best possible results with experience, authenticity and integrity.
Ultra endurance cyclist and founder of Media-24, Mike has undertaken a multitude of pioneering ultra endurance challenges that has seen him embarking on the almost unthinkable.
When not on two wheels Mike develops a close connection with his clients and makes it his life’s work to generate the absolute most out of any marketing budget using the most genuine and authentic methodology.
LISTEN NOW to Mike’s inspiring interview with podcast host and wellness advocate Rich Roll on hard work versus the life-hack and how to turn passion into your profession.
Mike was recently acknowledged in the 2014 BikeBiz Brit List as being one of the most influential people in the British cycle industry.
Deborah spent her entire career working with world class brands in a management role and knows the value of looking after clients.
Now an established photographer Deborah works freelance with various publications as well as looking after all aspects of the business. In her spare time when not out cycling you will find her daydreaming of one day climbing Mt Everest.
At Media-24 we create and provide captivating content for publications and online media outlets from all over the world including:
Brands we have worked with:
“Media-24 are marketing pioneers in their unique ability to captivate, engage, listen and communicate directly with consumers worldwide, bringing them closer to our brand in print, online, video and through social media” François-Xavier Blanc – Global Head of the Brand
“Working with the Cannondale Pro Cycling Team, Media-24 have consistently blown all of our creative expectations out of the water time and time again, generating millions of views and a significant increase in brand exposure. Their resourcefulness, global contacts, implicit understanding of our needs and passion is completely unmatched” Brian Immel – Director of Global Marketing
“In a fast moving world you absolutely need fast moving social media from a source that delivers. Media-24 is that agency and Mike Cotty the man with the delivery” Rory Hitchens – Marketing Manager
“Mike Cotty has made it his life’s work to educate, inspire and connect with consumers in a truly genuine and authentic way. As a brand ambassador the media coverage that Mike and his team generates is nothing short of astounding” John Cookson – Marketing Manager
“Quality, attention to detail and communication are all things that we, as a company and a brand, hold in very high regard. Mike and his team at Media-24 have these attributes in abundance and use them in all they do to perfection” Anthony Roland – Performance Director
“Once in a generation someone or something comes along that takes creativity, media and quality to a whole new level. Mike Cotty is the one and Media-24 the thing” David McQuillen – Founder of The Sufferfest
“From concept to final creative Media-24 deliver world-class content to inspire and educate our customers, often in a way we’d never even thought of. Their authenticity, experience and professionalism make them an absolute joy to work with” Daniel Loots – Marketing Manager
“As far as ambassadors go, Mike Cotty is a leading example. Not only for Scicon but for our whole sport” Christian Pearce – Sales and Marketing Manager