We are a small yet highly dedicated team with a lifetime of experience in cycling, media, and an unprecedented passion at making the right mark where it matters most. We believe there are millions of people out there with a hidden cyclist inside them. Our goal is to help them find it.
We produce beautifully crafted content for cycling brands, create unique cycling challenges to engage with consumers, develop products, educate audiences and most of all inspire riders to do more of what they love.
We work in a consultancy role for some of the biggest cycling brands in the world such as Cannondale, producing video content to bring their Professional Cycling Team to life, and most recently with the French firm Mavic whereby Mike undertook a pioneering 666km ride across the Alps.
We also create editorial features for cycling and fitness publications from all over the globe and take an active role in social media engagements on behalf of our clients.
We may be a small team but with contacts and connections throughout the world we have access to the most creative minds to bring you the best results.
Ultra endurance cyclist and founder of Media-24, Mike has undertaken a multitude of pioneering ultra endurance challenges that has seen him embarking on the almost unthinkable.
When not on two wheels Mike develops a close connection with his clients and makes it his life’s work to generate the absolute most out of any marketing budget using the most genuine and authentic methodology.
Mike was recently acknowledged in the 2014 BikeBiz Brit List as being one of the most influential people in the British cycle industry.
Deborah spent her entire career working with world class brands in a management role and knows the value of looking after clients.
Now an established photographer Deborah works freelance with various publications as well as looking after all aspects of the business. In her spare time when not out cycling you will find her daydreaming of one day climbing Mt Everest.
“Media-24 are marketing pioneers in their unique ability to captivate, engage, listen and communicate directly with consumers worldwide, bringing them closer to our brand in print, online, video and through social media” François-Xavier Blanc – Global Head of the Brand
“Working with the Cannondale Pro Cycling Team, Media-24 have consistently blown all of our creative expectations out of the water time and time again, generating millions of views and a significant increase in brand exposure. Their resourcefulness, global contacts, implicit understanding of our needs and passion is completely unmatched” Brian Immel – Director of Global Marketing
“In a fast moving world you absolutely need fast moving social media from a source that delivers. Media-24 is that agency and Mike Cotty the man with the delivery” Rory Hitchens – Marketing Manager
“Mike Cotty has made it his life’s work to educate, inspire and connect with consumers in a truly genuine and authentic way. As a brand ambassador the media coverage that Mike and his team generates is nothing short of astounding” John Cookson – Marketing Manager
At Media-24 we create and provide captivating content for publications and online media outlets from all over the world including:
Brands we have worked with: