cycling media with soul

About Us

Passion. Dedication. Experience.

We are a small yet highly dedicated team with a lifetime of experience in cycling, media, and an unprecedented passion at making the right mark where it matters most. We believe there are millions of people out there with a hidden cyclist inside them. Our goal is to help them find it…

What We Do

We produce beautifully crafted content for cycling brands, create unique cycling challenges to engage with consumers, develop products, educate audiences and most of all inspire riders to do more of what they love.

We represent for some of the biggest cycling brands in the world such as Cannondale, acting as a global ambassador and producing video content to bring their technical products and professional athletes to life, with the French firm Mavic whereby Mike undertook a pioneering 1000km ride across the Dolomites, Eastern Alps and Swiss Alps and, most recently, with the creation of a new online resource called The Col Collective that’s dedicated to helping inspire and educate cyclists to reach the summit of the greatest mountain passes in the world.

We also create editorial features for cycling and fitness publications from all over the globe and take an active role in social media engagements on behalf of our clients.

With long-term relationships and an extensive network of global contacts we are connected to the most creative minds to deliver you the best possible results with experience, authenticity and integrity.

With long-term relationships and an extensive network of global contacts we are connected to the most creative minds to deliver you the best possible results with experience, authenticity and integrity.

View our services


Beautifully crafted content for cycling brands.

Experimental Marketing

  • We are experts in creating and sharing stories that connect to your consumers in a deep and memorable way

Brand Ambassador

  • Representing your brand
  • Global exposure
  • Product development & testing

Public Speaking

  • Motivational
  • Business
  • Corporate / media / events


  • On screen
  • Commentary
  • Narration / voiceover


  • Cutting edge film making
  • Concept to creation
  • Reaching a global audience


  • Static & dynamic
  • Product
  • Editing and post production

Social Media

  • Social media management
  • Brand and product tracking
  • Direct consumer interaction


  • Creative writing
  • Editorial features
  • Technical / product / script

Our Team

We are a group of digital marketers with a passion for great art that serves a practical purpose.

Mike Cotty

Founder & Director

Ultra endurance cyclist and founder of Media-24, Mike has undertaken a multitude of pioneering ultra endurance challenges that has seen him embarking on the almost unthinkable.

When not on two wheels Mike develops a close connection with his clients and makes it his life’s work to generate the absolute most out of any marketing budget using the most genuine and authentic methodology.

LISTEN NOW to Mike’s inspiring interview with podcast host and wellness advocate Rich Roll on hard work versus the life-hack and how to turn passion into your profession.

Mike was recently acknowledged in the 2014 BikeBiz Brit List as being one of the most influential people in the British cycle industry.

Deborah Malin

Operations Manager & Photography

Deborah spent her entire career working with world class brands in a management role and knows the value of looking after clients.

Now an established photographer Deborah works freelance with various publications as well as looking after all aspects of the business. In her spare time when not out cycling you will find her daydreaming of one day climbing Mt Everest.

Our Work

Delivered by our experienced team with authenticity and integrity.


Projects we’ve worked on.

Swiss Tourism Education
Girona Tourism Education
Cycling Plus Education
Cyclist Magazine Education
Outdoor Fitness Education

Client Testimonials

Global Media Publications

At Media-24 we create and provide captivating content for publications and online media outlets from all over the world.


Brands we work with.


Alpes Vaudoises Tourism (Switzerland )
Altamonta (France)
Carbon-Ti (Italy)
Castelli (Italy)
Compex (Germany)
Fi’zi:k (Italy)
Girona Tourism (Spain)
InfoCrank (Austria)
Mavic (France)
Polar (Finland)
Pyractif (France)
SciCon (Italy)
Sportful (Italy)
SwissStop (Switzerland)


Cannondale (USA)
Competitive Cyclist (USA)
GT Bicycles (USA)
Guru Cycling (USA)
Mongoose (USA)
Schwinn (USA)
Sugoi (Canada)
The Sufferfest (USA)

Contact Us

If you would like to discover how we can represent your brand then please contact us.